.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has actually onboarded Indian cricketer KL Rahul as a label emissary and also a financier in the business, it shared with ETRetail.Without divulging the specific percentage of stake the cricketer has actually taken, the firm stated it is actually a substantial as well as calculated investment.This cooperation strives to utilize KL's enormous level of popularity, especially with youth and also fitness fanatics, to grow Boldfit's reach into untrained markets as well as demographics throughout India.Sharing concerning the brand's development programs, Pallav Bihani, creator as well as CEO of the provider mentioned, "Our company are actually going all-in on expanding our activewear and shoes classifications, which are readied to redefine the exercise market. These portions are our future development engines." Presently, fitness and also doing yoga accessories steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. With important initiatives as well as this collaboration, the company aims to get to a revenue of Rs 500 crore by FY26. Founded in 2018, it currently offers over 1 crore clients yearly as well as aims to broaden this reach to 5 crore using this collaboration. Likewise, it is actually improving its own source chain infrastructure to make certain fast delivery and also consistent product availability.Looking forward, the D2C start-up expects a spurt in internet website traffic, social networking sites interaction, and also greater sales around our front runner categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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